Sarah is an Outsourcing Expert with over twenty years’ experience in the contact centre industry. She is responsible for the strategic leadership of omni-channel inbound and outbound sales, retention and customer service campaigns in in the UK and South Africa.
Sarah is the Managing Director of Interact Contact Centres' offshore business, with over twenty years’ experience in the contact centre industry. She is responsible for the strategic leadership of omni-channel inbound and outbound sales, retention and customer service campaigns in South Africa, focussed on improving customer experience. Her experience has involved overseeing and developing omnichannel strategies that improve customer acquisition, retention and brand loyalty while developing customer insight for Interact’s blue chip clients.
Sarah's wide and varied experience covers all elements of customer experience management, ensuring her teams have the skills, knowledge and insights to deliver for customers every single day. Coupled with a passion for analytics, Sarah's teams are able to measure and improve customer journeys and CX over time, developing effective, ethical acquisition and retention strategies.